American Apparels Dov Charney’s latest Ad.
This text reads:
“Women initiate most domestic violence, yet out of a thousand cases of domestic violence, maybe one is involving a man. And this has made a victim of culture out of women.”
Nice! Stay Class Dov!
Here’s what Womanist Musings has to say about this:
Charney is using his position as a male of privilege to reinforce this destructive message. There has been ample evidence of his hatred of women and the only question that remains is what we are going to do about it. Obviously we cannot hope to change his mind, such misogynists men rarely come to an understanding of the ways in which their behaviour is not only reductive but dangerous. If he cannot be taught to respect women, he can still be brought to heel by a boycott of his stores. What human decency he did not learn in socialization can be force fed through economic sanctions.
We often see something sexist, rail against it and then move on. It is time as women that we begin to recognize that even though we earn so much less than men, we are still responsible for a great deal of the economy. We need not spend our hard earned dollars to enrich a man that clearly hates women. Often times when we are confronted by sexism, negative reprisals forestall any form of active protest however in cases like this, it is well within our power to let this asshat know that there is a penalty for displaying such naked hatred of women. He should not profit from our labour and demean us with his MRA style misogynist lies. So now that you know, spread the word and remind people that sometimes refusing to purchase something can also be a positive form of protest.
I have exactly two items from American Apparel, and those are these last two I will ever own. I hope you will all join me, Womanist Musings, and Rage Against the Man-Chine in boycotting this company. As a woman, buying from them is the equivalent of paying someone to spit on you.
Edit: Here are other places where this appears:
Now, there is some discussion regarding whether or not this ad is real or a fake, but I have to ask, does it really matter? Dov Charney really did make this statement and the picture in and of itself is a real image, so someone took the image and put over it a statement he really said, does that negate the fact that he said it?
Bitch magazine received a letter from a Ryan Holiday from American Apparel regarding their blog post on this same issue. It reads like this:
I thought I would email you this morning after seeing your post. First, it
might be weird but thank you for correcting that the ad isn’t real. Some
writers know that but are saying otherwise. American Apparel would never,
ever run an ad like that.
As for the quote, it’s not exactly genuine either. It’s sourced to an
interview that was done by the McGill Daily, a student newspaper in Canada.
Dov and the interviewer were discussing the book, Not Guilty: The Case in
Defense of Men. Not even the merits of the book…because there probably
aren’t any…but what the book said. The kid attributed that to Dov,
wrongly. The reason it wasn’t corrected is because it all happened 5 years
ago in another country.
I totally get that Dov Charney and American Apparel have a controversial
reputation. I also get that it’s your job to hold people responsible for
sexism and stupid quotes like the one above. But nobody at American Apparel
agrees with what that says. It’s just wrong. The assumption there is that a
ceo of a company that employes thousands of women went on record, on
purpose, to accuse them of causing the majority of domestic violence.
Jumping to conclusions is one thing, but this happens to be completely
Again, that’s where this all comes from and we wanted to explain. You
don’t have to print our side of the story but I thought you should know it.
Now let me explain what I find interesting about this letter. Firstly, who is the Mr. Holiday that he didn’t write his title to make it “official sounding”? Who gave him the authority to write it? Why was it written so matter of factly? Why didn’t he out right debunk the quote, except to mention that it was a mis-quote?
Seems a bit fishy and uncaring if you ask me. I’m still sticking by my position though: I’m not shopping there ever again.